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Is an Employee Share Ownership Plan (ESOP) an effective remuneration strategy?

FAQ

Is an Employee Share Ownership Plan (ESOP) an effective remuneration strategy?

By , September 10, 2019
Remuneration_small

Using an Employee Share Ownership Plan (ESOP) as part of a remuneration or incentive plan for employees is becoming far more popular. Especially in a tight labour market where good employees are hard to find and even harder to keep. Employers are looking for more innovative ways to structure remuneration packages.

Using an equity-based incentive like an ESOP is an ideal way to do this for a number of reasons.

  • Firstly, an ESOP should be self-funded (with contributions being made out of the improved performance) – similar to a profit share plan.
  • Secondly, and most importantly, an ESOP involves equity (ownership of shares in the company) which for the first time exposes employees to capital gains (increases in the value of the shares over time) which they are normally not able to access. In this way, the remuneration structure is providing far better alignment between the founders/shareholders goals and the employees than is normally the case with traditional wages and bonus systems.

During the design and implementation phase, we always review existing employment and remuneration structures to make sure they are in place and working correctly. Employment agreements with clear role descriptions and KPI’s, performance review and management systems and of course the existing incentive and bonus plans in place, are all reviewed. This means we can custom design the plan to match agreed business outcomes and goals. This should not only be improved profit but other key business targets to ensure the plan is benefiting not only the employees but also the company and the existing shareholders.

Craig West

Craig West

Executive Chairman | Succession Plus

Craig West is a strategic accountant with over 20 years of experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, Australia’s largest small business organisation representing over 300,000 business owners.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA, due to his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

Craig’s proprietary structure - a Peak Performance Trust - has won the Australia-wide award for the Employee Share Ownership Plan of the year twice in four years.

In November 2018, Craig launched SME Experts in partnership with Mark Bouris’ Mentored on Podcast One and quickly grew the monthly podcast audience to over 26,500 downloads; in October 2019, he released a new podcast focused on medium-sized businesses - Mid-Market Matters.

In July 2021, Craig joined the NSW Committee for STEP (Society of Trust & Estate Practitioners) – focusing on advising families across generations.

Craig has also launched a SaaS platform, Capitaliz (which captures the 21-step process), to assist other advisers internationally deliver advisory services at scale.

In November 2021, Craig was appointed Executive Chairman of NSW Leaders, a business mentoring group for leading NSW businesses.

In July 2022, Craig West received the award of Doctor of Business Administration for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises.”

Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.

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