How Much Is Your Business REALLY Worth? Understanding the Business Insights Report
Most business owners have an idea of what they believe their business is worth. But when it comes time to sell, buyers see things differently. That’s because business valuation isn’t just about revenue—it’s about risk, profitability, scalability, and how well the business runs without the owner.
In the episode of Exit Insights, Darryl Bates-Brownsword sits down with Kevin Harrington to discuss the Business Insights Report—a vital tool for business owners looking to maximise their valuation and prepare for a successful exit.
What Is a Business Insights Report?
Think of it as a health check for your business. It gives you a realistic, buyer-focused view of what your company is worth today and what it could be worth with the right improvements. Unlike a simple valuation, this report goes deeper—helping owners:
✅ Identify the valuation gap between their expected sale price and what the market would pay
✅ Discover the key risk factors that could lower a buyer’s offer
✅ Pinpoint opportunities to increase business value before putting it on the market
✅ Get a clear implementation plan for making the business more attractive to buyers
Why Most Business Owners Overestimate Their Value
Many owners base their valuation on how much they’ve invested in the business or what they need for financial freedom. But buyers look at it differently. They compare your business to other investment opportunities and assess risk.
💡 “A buyer will ask: If I put my money somewhere else, would I get a better return?” – Kevin Harrington
That’s why the Business Insights Report benchmarks your business against industry standards and provides a sustainable growth rate—helping you see whether your business is underperforming or overestimating its potential.
How to Close the Valuation Gap
The good news? If your business isn’t valued where you want it to be, there are clear steps you can take to increase its worth. The Business Insights Report provides an actionable roadmap, covering:
🔹 Strengthening intangible assets like marketing systems, processes, and leadership
🔹 Reducing owner dependence, so the business can thrive without you
🔹 Addressing financial and operational risks that make buyers nervous
🔹 Enhancing scalability and profitability to boost long-term value
Take Control of Your Exit
If you’re planning to exit your business in the next few years, getting a Business Insights Report is the best way to understand where you stand today and how to improve your valuation before selling.
💡 “An informed owner is a powerful owner. If you want to exit on your terms, you need to prepare well in advance.” – Kevin Harrington
Watch the episode here:.
About Kevin Harrington
Kevin Harrington- Succession Plus UK Partner
Having worked in technology, telecoms, consumer electronics, payments, media and publishing, Kevin has enjoyed an interesting career history that embraces product and services businesses at all stages of their journey.
Before joining Succession Plus he was CMO with The Panoply plc, a digitally native technology services company, founded in 2016, with the aim of identifying and acquiring best-of-breed specialist information technology and innovation consulting businesses. He joined The Panoply from Tungsten Network where he was Chief Commercial Officer.
Previous roles have included working with SMEs and large international businesses. Some highlights are Managing Director at the Emerging Payments Awards and the Prepaid Awards; Managing Director of Gx; Director of Sodexo Motivation Solutions; Global Marketing Director at BBC Worldwide; Product Group Marketing Manager with Sony UK.
His career started out in a completely different direction. His first two full-time roles were as a junior in an architect’s office and a civil engineering technician. Some of his drawings and designs were constructed and are still standing.
If you would like to learn more about how to start preparing your business, then you can get more information here: https://page.succession.plus/it-all-begins-with-insights-exit-insights
Get started by knowing how sellable your business is right now. Check out our Business Sellability Scorecard to find out.
